• Stensgaard Thurston posted an update 5 months, 3 weeks ago

    Most of the Vietnamese population live in the rural areas nevertheless the proportion with the urban inhabitants are gradually increasing from 19.7% in 1990 to 26.0% in 2004. Vietnam’s largest city is Ho Chi Minh City (population 5.0 million) and Hanoi (population of 3.5 million) followed by Nai, Haiphong and Dac Lac.

    Household income in Ho Chi Minh City is virtually 3 times the country’s average – the location is the reason up to 50 % of all motorbikes in Vietnam. An estimated 20% of people live underneath the poverty level and mainly from rural households. 10%-15% with the households are middle to high-income households while 65%-70% are lower-income households.

    INFRASTRUCTURE. Vietnam’s telecommunication systems lag behind many neighbouring countries in the region and thus government puts great focus on its modernisation. Digital exchanges now connected to Hanoi, Da Nang, and Ho Chi Minh City and main lines have gone up while the use of mobile telephones continues to grow. The national road system stretches from your northern to southern tip of Vietnam. Southern and northern Vietnam are with two air terminals as well as main sea ports serving international shipping.

    INTERNATIONAL TRADE. Vietnam’s major trading partners include the US, Japan, China, Australia, Germany, Singapore, Taiwan, Thailand and Mexico. Major exports include oil, seafood, rice, coffee, cashew nuts, rubber, tea, garments and shoes. Major imports include machineries and equipments, petroleum products, fertilisers, steel products, cotton, grains, cement and motorcycles.

    CONSUMER Using TECHNOLOGY. There have been nearly 10.One million telephones set up in Vietnam and nearly 5.0 million cell phone subscribers in 2004. The government is putting considerable efforts to modernise and enhance the country’s telecommunication system however lags in comparison to Singapore, Thailand and Malaysia. Computer penetration is low; estimates vary from 2% to 4% of the population in 2004 as well as an estimated 5.8 million internet users. The penetration of television is simply 20% and concentrated to homes in the cities and towns. Similarly, setting up refrigerators is targeted within the cities where 60% in the homes have refrigerators.

    RETAIL MARKET. Retail sales in Vietnam grew by 8%-12% annually from 2000 to 2004 because of increasing disposable income as a result of country’s strong economic growth. Vietnamese consumers spend two-thirds of their income on retail purchases amounting to US$16.3 billion in 2004. Traditional wet markets as well as the "mom and pop" shops dominate the retail industry making up 95% of the total retail trade. A number of these retail shops measure at most five square metres (54 feet square). Modern retail establishments are limited but gradually emerging in the united kingdom and generally locally owned businesses concentrated in Ho Chi Minh City and Hanoi.

    FOOD CULTURE. Rice and noodles include the staple food from the Vietnamese but taste preference differs by region. Foods in central Vietnam are spicier while foods in southern and northern Vietnam are less spicy and they are saltier. The Vietnamese often dip their foods with chilli, garlic or fish sauce to incorporate flavour. In france they colonialists introduced European style bread and bakeries in to the Vietnamese food culture. Western style take out service establishments are starting to emerge alongside the traditional snack bars, cake shops and mobile food carts.

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